The aftermath of George Floyd’s murder proved that when people are activated and united around core principles, they can become a powerful force for change in their communities.

In addition to documentary storytelling and musical performances, the centerpiece of the Event was "Frontline Conversations", where we talked to grassroots leaders on the ground in Minneapolis who were activated in the aftermath of Floyd’s murder. Taking us through how a local incident quickly became a global moment, they shared journeys to activation and lessons learned along the way, while offering advice to those embarking on similar paths.